Growcado CDP: Your Customer Data, Your Rules

Turn raw events into smart profiles, traits, and segments — all from your own warehouse.

Growcado comes with a powerful, fully configurable Customer Data Platform — no UI needed (yet 😉), just clean YAML and your favorite warehouse.

Whether you're using Growcado, Jitsu, or Segment to capture events, you can unify and enrich your customer data right in your own Postgres or ClickHouse setup.

Think of it as your private CDP engine — tailored to your data, owned by you.

🧩 What can it do?

With just a simple YAML config, Growcado’s CDP gives you:

🔗 Identity Resolution

Build an identity graph with priority-based matching (user ID, mobile, bsn, anonymous ID — you decide). Handle merges and deduplication your way.

👤 Unified Customer Profiles

Aggregate everything you know about a person — across sessions, devices, and channels — into one single view.

📐 Computed Traits

Define traits like lifetime_value, first_order_date, total_orders, most_bought_product, and more — using:

• Aggregations (sum, count, min, etc.)

• Derived formulas (e.g., free_shipping_count × 50,000)

• Segmentation logic (e.g., assign loyalty tiers from order count)

All computed inside your warehouse, not behind a black box.

🔄 Synthetic Events

Take tables from your own DB and turn them into events, mapped however you like. Useful for:

• Backfilling past data into the system

• Triggering behaviors or traits based on internal ops

• Building consistency across tools using shared event formats

🧪 Event Catalog & Stats

Get a catalog of all events, their properties, and statistics like frequency, completeness, and distribution — super useful for debugging and QA.

🧙 Configurable Segments

Create reusable, named segments based on traits or behaviors. Want “First-time buyers from the last 30 days”? Easy. YAML it.